Synapse, Segment's annual event, empowers software engineers, product leaders, and growth marketers to drive growth and deliver exceptional customer experiences. Covering topics from data quality to activation and personalization, Synapse addresses the essentials of creating a scalable customer data infrastructure for growth.
In this context, my role involved collaboration with Segment's brand and product marketing teams, as well as an external environmental design agency. Together, we delivered scalable design solutions across various touchpoints, including event wayfinding, signage, billboards (print and digital), email, landing pages, car toppers, swag, speaker cards, video titles, presentation templates, badges, booths, and event surveys.
Interactive installation, lighting, spatial planning, and video by DotDotDash
Art Direction - Design - 360 Event Marketing Collateral