Hackweek at Segment offers an opportunity for every team member to build, create, and learn. Collaborating with the design and People team, we brand the event each year. The design solution is rooted in Segment’s company values, incorporating simplified data visualization and familiar geometric shapes. These elements evoke a sense of child-like wonderment and the spirit of play, capturing the essence of the event.
Creative Direction - Design - Event Collateral - Apparel Design