In 2018, I joined the Segment brand design team to contribute to the establishment of their new visual language. As part of the brand refresh initiative, I played a key role in strategizing and designing a north star for future collaboration among internal teams, external partners, and vendors.
Following the rollout, I took on the role of steward for our company-wide digital asset management system. In this capacity, I was responsible for onboarding our Go-to-Market (GTM) teams and enhancing internal workflows, ensuring seamless access to all updated brand-related assets throughout the organization.
Design - Styleguide - Branding - Asset Management