Airtime.
Evolving an established visual identity across a multi-product ecosystem — spanning digital experiences, integrated campaigns, lifecycle marketing, and product launches — while keeping every touchpoint unmistakably part of Airtime.
Scope
Client
Duration
Year
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Challenge
(01)
As Airtime expanded across products, audiences, and channels, the established visual language needed to flex across very different experiences while still feeling unmistakably Airtime.
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Solution
(02)
We developed a soft, serene visual system with a warm palette, rounded iconography, and a clean layout framework.
Subtle motion and sound cues were introduced to enhance emotional connection without distraction.
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Conclusion
(03)
Lune’s reimagined interface improved onboarding and daily use engagement.
Users described the app as “inviting” and “centering,” and retention rose steadily after the visual update.
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